© 2022 Ford Henley

Biography

I'm a Full Stack Developer and currently reside in Austin,TX. I code and create websites for amazing people around the world. I like to learn new skills and take challenges head on.

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  • Sport Clips - Franchise
    ( 2015 — Today )

    Digital Strategist

    • - Lead business development activities, and research current/future target markets across 3 stores.
    • - Guide Team Leader in managing marketing projects and improving business efficiency through updated automations and technology.
    • - Manage processes for each store manager with over 30 employees.
    • - Develop strategies to boost store performance to generate $1 million in revenue across our 3 locations.
  • Ford's Web Help
    ( 2010 — Present)

    President

    • - Partner with 20 small business clients to boost their online presence with web development & digital marketing.
    • - Gather requirements for digital marketing initiatives and plan project scope.
    • - Design, launch, test, and deliver websites, while providing key updates to stakeholders and clients along with optimizing for searching engines.
    • - Direct outside vendors on project deliverables.
    • - Manage all small business operations, including marketing, contract negotiations, and finances.
  • The Shops at Wright Plaza
    ( 2015 — 2018 )

    Marketing Director

    • - Developed New Brand Identity: created a new logo and website for the Shops at Wright Plaza.
    • - Designed digital displays with new tenant promotional information for monthly advertising on billboards and store reader-boards.
  • Student Life
    ( 2012 — 2014 )

    Front-End Web Developer

    • - Collaborated with creative teams and project managers to implement new marketing campaigns with front end development.
    • - Converted all company websites to Twitter Bootstrap-based mobile-friendly sites to boost sales and traffic.
    • - Reduced monthly email marketing costs by 50% and increased efficiencies by migrating services from Constant Contact to Mailchimp.
    • - Worked alongside the lead developer to create custom landing pages and content for company programs such as their Student Life Conference and Summer Camps.
  • ProctorU
    ( 2011 — 2012 )

    Internet Media Associate

    • - Promoted to Lead Tech Support Proctor within first 2 months and Internet Media Associate after 5 months.
    • - Worked with CTO & CEO to develop initial internet marketing strategy as the 1st member of the web team.
    • - Optimized proctoru.com to overtake existing competitors for the number one on Google for the highly competitive keywords: Online Proctoring & Virtual Proctoring.
    • - Partnered with the University of Illinois Accessibility program to make all client facing web applications 508 ADA compliant.
    • - Developed a custom lead generation funnel to navigate customers between the sales team and the support team.
  • Bethel Tech
    ( Fall 2022 )

    Full Stack Web Development

    JavaScript, TypeScript, React, MySql, React Native and more.

  • Coder Foundry
    ( Fall 2022 )

    .Net Web Development

    JavaScript, .Net, MySql, and more.

  • Udacity Nano Degree
    ( 2018)

    Front End Web Development

    I learned HTML, CSS, JavaScript and Python

  • Full Sail University
    ( 2014 )

    Masters Certificate - Digital Marketing

    I learned how to create and manage digital marketing campaigns.

  • The University of Alabama
    ( 2005-2009 )

    Bachelors - Marketing

    I completed my major requirements with a 4.0.

Adobe Photoshop

5 years

HTML5 & CSS3

11 years

WordPress

10 years

Affinity Photo

5 years

PHP

5 years

JavaScript

2 years

TypeScript

1 years

React

1 years

MySql

1 years